What is Affiliate Marketing

What is Affiliate Marketing?

Whenever I publish my income statement or share how I make money with my blog, I often use the term “affiliate marketing“.

Bloggers and Internet marketers who have been marketing online for years are familiar with affiliate marketing and the fact that it is the most lucrative way to make money online.

In this article, I will share the basics of affiliate marketing and all the details you need to know to understand how affiliate marketing works.


Affiliate marketing is one of the most popular ways to make money online. It is a strategy in which an individual associates with a company to make a commission by referring readers or visitors to the product or service of a company. But it’s really a simple explanation. To really succeed in making money with affiliate marketing, there is a little more to do.


In the case of blogs, a blogger will become an affiliate of a selected company and earn money by being an affiliate by placing a link, button or banner in a blog post that will lead readers to that product or service.

How does Affiliate Marketing work:-

Affiliate Marketing Examples and Strategies-

What does affiliate marketing look like when you are a blogger? An example of this might be the blatant creation of an article that actually relates to the company to which you are affiliated or you could cleverly associate the product or service with an article that deals with a related topic.

An example of the flagrant root? Suppose you are a food blogger and one of the companies you are an affiliate sells food processors. You can write an entire article about this robot, including.

  1. Benefits
  2. Capabilities
  3. Recipes where the food processor could be utilized
  4. Cost
  5. Care instructions and more

You can then include a button, link, or banner that would allow the reader to go directly to that product and order it based on your recommendations.

If you want to take a more subtle approach, include in your blog a product or service from your company. For example, say that you are a wine lover and that’s what your blog is based on. In an article that encourages your readers to open a good bottle of Merlot or anything, it would be wise to incorporate an ad for a quality glass opener, easy to use, wine glasses or corks that keep the fresh wine.

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Making Money As An Affiliate Marketer-

How exactly does an affiliate earn money? The payment of an affiliate is based on a commission from the company of which he is a member. The buttons, links, or banners of the products you are trying to sell contain your unique user ID when you embed the HTML code in your blog to make the ad appear.

When the user clicks on this ad/link/ image and chooses to buy the product, the company is notified that you are the affiliate that led to this purchase. As such, you will receive a commission from the company for its responsibility in generating traffic and for new customers on their website.

How Do You Get Traffic To The Products Or Services You Are Trying To Sell?

One of the main reasons most beginner affiliate marketers give up after 3 months is the fact that they cannot drive traffic to their affiliate website. It’s a thorn for most marketers, but it can be easily solved if you make an effort. Below, we’ve covered some areas that will help you get good targeted traffic to your affiliate offers.

Create Great content

Easier said than done, could you say? It is true. Creating something truly amazing and resourceful takes time, effort and dedication to the project. But you do not have to reinvent the wheel.

Make your publications attractive and offer a track that will capture readers’ attention and make them want to read and learn more about the product or service.

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Practice Effective SEO Techniques-

As with any blog post, using good SEO strategies and generating traffic from search engines can be a good source of quality traffic.

The skyscraper technique is a great way not only to naturally rank more keyword but also to generate links to your content by becoming the best and most complete resource on the Web.

The skyscraper is about finding the best content for a particular keyword, then creating its own version, but making it even better than the original. This can be done by covering the areas that might be lacking to your competitor or by developing these topics and becoming the ultimate resource for that topic.

The majority of affiliate marketers pay for their traffic through platforms such as Facebook, Google AdWords, and other advertising networks. For my part, I prefer to gain free traffic via search engines and social networks.


The upsell is a sales technique in which the seller encourages the customer to buy more expensive by persuading him to get an improved version of an item or to buy add-ons.

Do you remember our example of a food processor? This food processor could probably be better used with a cookbook, which can also be purchased on the same company’s website.

Promote products you would buy-

Do you have a zero interest in an expensive mountain bike that the company of which you are an affiliate sells? Well, you probably will not want to publish it on your blog, because it’s extremely difficult to persuade readers (or anyone else) that they should buy something for which you would not be caught.

When you are passionate about a product or at least interested in learning more about it, it will affect your readers, engage them and encourage them to buy.

Further Resources on Affiliate Marketing-

  1. Making Sense Of Affiliate Marketing – An easy-to-follow online course that teaches you the ins and outs of affiliate marketing. It was written by Michelle Schroder who earns over $ 100,000 a month through her blog. A true super affiliate who shares her experiences and her affiliate marketing techniques with her community on her private group on Facebook and on her blog.
  2. How does affiliate marketing work? Rae Hoffman (SugarRae) has an excellent visual explanation of how the affiliate marketing process works from initial payment registration.
  3. Affiliate marketing 101: Learn the lingo – This Affiliorama glossary gives a good overview of the jargon you will encounter in the affiliate marketing industry.
  4. What to do when “all the good ideas are already taken” – Pat Flynn of SPI has great ideas about a common frustration for affiliates.
  5. Dr. Ngo’s Breakthrough – Charles Ngo’s multi-part series is one of the most honest and thorough accounts of the successes and failures of an affiliate marketer. Going through all eight parts will take some time, but definitely worth your time.
  6. Affiliate Marketing 101 – Ahmad Ben documents his 9-5 career to become a full-time internet marketing agency. His article on affiliate marketing is a great start for beginners.
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